📰 Pokémon TCG news · 16 October 2026
Pokémon 30th Anniversary ETB UK: price, Pokémon Center ETB and where to buy
The 30th Anniversary Elite Trainer Box, officially the 30th Celebration ETB, is the main box of Pokémon’s 30th anniversary set. Here’s what it should cost in the UK, which UK shops list it at RRP, the Pokémon Center version, and what we know about the Costco ETB and Booster Bundle 2-pack.
Quick answer: The Pokémon 30th Anniversary Elite Trainer Box, officially the 30th Celebration ETB, came out in the UK in September 2026. Its UK RRP is £49.99, and Pokémon Center UK’s own version is £56.99. At RRP it sells out fast, so many listings you’ll see now are well above it.
At a glance
| Status | Galar Alerts guide |
|---|---|
| Reported | Friday, 16 October 2026 |
| Set | 30th Celebration · Out since September 2026 |
| Products | Elite Trainer Box |
30th Anniversary ETB UK price: £49.99 RRP
The UK RRP of the 30th Celebration Elite Trainer Box is £49.99. Pokémon Center UK sells its own Pokémon Center Elite Trainer Box for £56.99.
Anything far above £49.99 is a reseller price. On 16 October, the UK shops we watch listed the ETB from £49.95 to £169.99.
UK shops that list the 30th Anniversary ETB at RRP
On 16 October these UK shops listed the 30th Celebration Elite Trainer Box at or near its £49.99 RRP:
| Shop | Price on 16 October |
|---|---|
| The Game Collection | £49.95 |
| GameOn | £49.99 |
| Kirton Games | £49.99 |
| Card Collective | £49.99 |
| Overlord Games | £50.00 |
| Total Cards | £52.45 |
| Obsidia TCG | £54.95 |
Listed doesn’t mean in stock: at RRP it sells out fast. Our free Discord pings you the moment one of these shops restocks it at or near £49.99.
🔔 Get pinged when a 30th Anniversary ETB is back at RRP. Free on Discord.
Get free live Pokémon alertsPokémon Center 30th Celebration ETB: £56.99
Pokémon Center UK sells its own version, the Pokémon Center Elite Trainer Box, for £56.99. Pokémon Center ETBs usually come with more booster packs than the regular box and an extra promo card with the Pokémon Center logo.
It sells in drops with an online queue. We ping everyone in our Discord the moment the queue goes up.
More on how those drops work: our Pokémon Center UK restock alerts page.
More ways to get a 30th Anniversary ETB
- Magic Madhouse app drop: until Thursday 22 October, Magic Madhouse is letting collectors pick one 30th Celebration product from its remaining stock in its app, and the Elite Trainer Box is one of the seven picks. Invites go out the week of 26 October.
- Smyths: the ETB was on sale at Smyths on its 30th Celebration in-store drop day. Our Smyths queue guide explains how those drops work.
- Every other shop: our where to buy 30th Anniversary cards guide covers the UK shops that have had 30th Celebration stock.
Costco 30th Celebration ETB + Booster Bundle 2-pack
A community report says Costco’s Pokémon drops for the last three months of 2026 include a 30th Celebration 2-pack of an Elite Trainer Box and a Booster Bundle, alongside Ultra-Premium Collection and Figure Collection 2-packs. Costco hasn’t confirmed any of them, and the report doesn’t say which country it means.
In the US, a collector guide reported the ETB and Booster Bundle 2-pack at Costco for about $57.99, due in mid to late October. Nothing has been confirmed for Costco UK yet.
At UK RRP the two boxes cost £75.98 bought separately: £49.99 for the ETB and £25.99 for the Booster Bundle, which has 6 booster packs.
Everything we know about Costco UK and the 30th Celebration is on our Costco UK page.
Get an alert when it’s back at RRP
Join our free Discord and pick 30th Celebration in #select-alerts. You’ll get pinged when a UK shop we watch restocks it, with the price, and our #msrp-only channel only shows restocks at or near RRP.
For UK collectors
30th Celebration came out in the UK in September 2026. 26 UK card shops we read list its products.
A 30th Celebration Elite Trainer Box has a usual UK RRP of £49.99, so prices well above that usually come from resellers.
Also coming from 30th Celebration: 30th Celebration Battle Decks (30 October), 30th Celebration Ultra-Premium Collection (6 November), 30th Celebration Ditto Premium Collection (6 November).
Reported by Galar Alerts. Images: Pokémon.
Questions
How much is the Pokémon 30th Anniversary ETB in the UK?
£49.99 RRP. The Pokémon Center Elite Trainer Box is £56.99.
Is the 30th Celebration ETB the same as the 30th Anniversary ETB?
Yes. Pokémon calls the set 30th Celebration, and most collectors search for it as the 30th Anniversary ETB.
Is the 30th Anniversary ETB out in the UK?
Yes. The 30th Celebration set came out in the UK in September 2026.
Where can I buy the 30th Anniversary ETB at RRP?
UK card shops including GameOn, Kirton Games and Card Collective list it at £49.99, but it sells out fast. Our free Discord pings you when one restocks at or near RRP.
Is Costco selling a 30th Celebration ETB and Booster Bundle 2-pack?
A community report says it’s on Costco’s list for the end of 2026, but Costco hasn’t confirmed it, and nothing is confirmed for Costco UK yet.
How do I get Pokémon TCG news first?
Join the free Galar Alerts Discord. We post UK pre-orders, restocks and Pokémon TCG news the moment we find them.
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